The Brand

Jewish it-girl energy, understated luxury, communal warmth, and active elegance. Esther Blair is more than clothing and objects, it's a luminous community of women and men who show up for themselves and each other, elevating daily life through style, ritual, and intentional connection.

Who is

ESTHER BLAIR

Esther Blair Schiffman is the founder, owner, and creative force behind a luxury lifestyle brand for the modern Jewish it-girl. With a background in fashion, philanthropy, and design, Esther always dreamed of creating a brand that blends elevated style with intentional meaning. Confident, magnetic, and unfailingly present for the people she loves, she builds collections and experiences rooted in community, intention, and timeless Jewish tradition.

LIFESTYLE

COMMUNITY

Each piece is hand picked, brands that have quality materials with considered details, meant to be worn, gifted, and passed down. The lifestyle brand bonds women across New York, Miami, LA, and Israel, friends, mothers, hosts, and tastemakers, through likeminded interests, pilates mornings, group tennis/pickleball , Shabbat gatherings, hosted dinners, pop-ups, and ritual-forward events that turn moments into lasting connection.

Jewish tradition

PRIDE & GIVING

Gifting is central to the brand’s ethos. Esther honors Jewish practice with heirloom-quality gifts for lifecycle moments and holidays, Shabbat-ready pieces, and ritual-adjacent objects designed to enhance pride, hospitality, and celebration. Every gift is given with meaning and purpose, reinforcing communal bonds and the joy of tradition.